Dental Practice Marketing KPI Tracker 2026

Know exactly where every marketing dollar is going — and what it's returning. This Excel dashboard gives your dental practice a complete marketing intelligence system, tracking new patient sources, campaign ROI, digital performance, and patient retention every month of the year.

Includes ADAAMA benchmarks so you can compare your results against real Australian dental practice standards — and know immediately whether you're ahead, behind, or on track.

✔ Fully editable Microsoft Excel format
✔ 2026 ADAAMA benchmarks included
✔ Instant digital download
✔ Single-practice licence
✔ 4 worksheets — ready to use from Day 1

What's Included:

Worksheet 1 — Monthly Marketing Dashboard
Track 40+ marketing metrics by month including new patient numbers by source, total marketing spend by channel, gross fee income, marketing ROI, cost per new patient, Google Business Profile performance, website visitors, social media followers, and patient retention rates. Annual totals and % vs target calculated automatically.

Worksheet 2 — New Patient Source Tracker
Record the referral source for every new patient — Google, internal referral, social media, walk-in, Health Engine, letterbox drop and more. Tracks first visit value, treatment accepted, and recall booked.

Worksheet 3 — Campaign ROI Comparison
Compare every campaign you run side by side — spend, new patients, cost per patient, revenue, ROI vs target, and whether to run again. Stop investing in campaigns that don't perform.

Worksheet 4 — ADAAMA Benchmarks 2026
25+ benchmarks for Australian dental practices covering marketing budget, ROI, new patient acquisition cost, Google reviews, recall rates, social media, email, SMS, and health fund performance — with specific actions to take if you fall below benchmark.