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Resolve Dental Consultancy

Dental Practice Marketing Guide 2026

Dental Practice Marketing Guide 2026

$79.00 AUD
$79.00 AUD
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The Complete Marketing System for Australian Dental Practice Managers

Most dental practices don't have a marketing problem. They have an execution problem. The strategy is obvious — attract new patients, retain existing ones, grow revenue. What is missing is a consistent, systematic approach to doing it.
The Dental Practice Marketing Guide 2026 is the complete marketing system for Australian dental Practice Managers — covering strategy, Google and reviews, social media, website optimisation, email and SMS, AHPRA compliance, and a 90-day action plan with a monthly KPI dashboard. Built on the SOSTAC framework, this guide takes you from an honest assessment of where your practice currently stands to a clear, measurable plan for where you want to be.
The guide is structured across 8 parts:
Part 1 — What Marketing Actually Is The SOSTAC framework explained — Situation, Objectives, Strategy, Tactics, Actions, and Control — and why most practices fail at marketing not because of strategy, but because of inconsistent execution.
Part 2 — Situation Analysis: Where Are We Now? A structured practice assessment across three areas — business performance, financial performance, and marketing performance — with a ready-to-complete SWOT analysis template covering strengths, weaknesses, opportunities, and threats specific to Australian dental practices.
Part 3 — Objectives: Where Do We Want to Be? A SMART objectives framework with real dental practice examples — from new patient targets to Google review counts to social media posting frequency — showing exactly what a vague objective looks like versus a measurable one.
Part 4 — Strategy: How Do We Get There? Two core differentiation strategies for Australian dental practices — competing on what makes you different, and niche focus on a specific patient segment. Includes a patient segment breakdown covering young families, working professionals, older adults, dental anxiety patients, cosmetic-motivated patients, and new residents.
Part 5 — Tactics: The Marketing Activities That Work Eight marketing tactics ranked in order of impact for most Australian dental practices:
  1. Google Business Profile — the single most important marketing asset for any dental practice, with a complete optimisation checklist
  2. Google Reviews — a systematic approach to building review count, including the exact script to use at check-out and how to set up automated review request SMS
  3. Your Website — what a high-converting dental website must have in 2026, including mobile design, online booking, genuine team photos, and basic local SEO
  4. Social Media — Instagram and Facebook strategy with a content type guide and posting frequency recommendations
  5. Patient Referrals — why referred patients are the most valuable in your database and how to ask for referrals naturally and warmly
  6. Email and SMS Marketing — a complete table of communication types, content, and frequency covering appointment reminders, post-appointment follow-up, recall, reactivation, newsletters, and seasonal campaigns
  7. Community Marketing — local sponsorships, school partnerships, Dental Health Week, and corporate health partnerships
  8. Paid Digital Advertising — Google Ads and Facebook/Instagram Ads, when to use them, and what to track
Part 6 — AHPRA Compliance: The Rules Every Dental Marketer Must Know The complete AHPRA advertising compliance section — covering all 6 core rules with real compliant and non-compliant examples for each, including the nuanced rules around before-and-after images, special offers, and the important distinction between having Google reviews and using them as advertising content.
Part 7 — Action Planning: Your 90-Day Marketing Plan A month-by-month action plan template across three phases:
  • Month 1 — Foundations: SWOT, Google Business Profile audit, website mobile check, review target-setting, and SMART objective assignment
  • Month 2 — Implementation: Systematic review requests, social media content planning, patient newsletter, blog publishing, GBP weekly posting, and lapsed patient reactivation
  • Month 3 — Review and Optimise: KPI review, patient satisfaction survey, new patient source analysis, social media performance review, and planning the next 90-day cycle
Part 8 — Control: Measuring What Matters A complete marketing KPI dashboard with benchmarks for 12 metrics — new patients per month, referral source breakdown, Google rating (target 4.7+), recall pre-booking rate (target 80%+), FTA rate (target below 5%), patient NPS (target above 50), Instagram engagement rate (target above 3%), and email newsletter open rate (target above 25%). Includes a monthly marketing review meeting agenda.
Who this is for:
  • Practice Managers who want a structured, evidence-based approach to marketing their practice
  • Practice Owners who want their PM to take ownership of the practice's marketing with a clear system and measurable targets
  • Dental practices that are spending money on marketing without a clear strategy or way to measure return
  • Any practice that wants to grow new patient numbers, improve Google visibility, and retain more existing patients
📄 Format: 15-page editable Microsoft Word document (.docx) — fully customisable with your practice name, PM name, and marketing year
⬇️ Instant digital download — available immediately after purchase
🦷 Built for Australian dental practices — AHPRA advertising compliant, Spam Act 2003 and Privacy Act 1988 aware
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