Resolve Dental Consultancy

Dental Practice Marketing Guide 2026

Name: Dental Practice Marketing Guide 2026
Brand: Resolve Dental Consultancy
Price: 79.00 AUD
Availability: InStock

$79.00 AUD

Sale Sold out

Shipping calculated at checkout.

The Complete Marketing System for Australian Dental Practice Managers

Most dental practices don't have a marketing problem. They have an execution problem. The strategy is obvious — attract new patients, retain existing ones, grow revenue. What is missing is a consistent, systematic approach to doing it.

The Dental Practice Marketing Guide 2026 is the complete marketing system for Australian dental Practice Managers — covering strategy, Google and reviews, social media, website optimisation, email and SMS, AHPRA compliance, and a 90-day action plan with a monthly KPI dashboard. Built on the SOSTAC framework, this guide takes you from an honest assessment of where your practice currently stands to a clear, measurable plan for where you want to be.

The guide is structured across 8 parts:

Part 1 — What Marketing Actually Is The SOSTAC framework explained — Situation, Objectives, Strategy, Tactics, Actions, and Control — and why most practices fail at marketing not because of strategy, but because of inconsistent execution.

Part 2 — Situation Analysis: Where Are We Now? A structured practice assessment across three areas — business performance, financial performance, and marketing performance — with a ready-to-complete SWOT analysis template covering strengths, weaknesses, opportunities, and threats specific to Australian dental practices.

Part 3 — Objectives: Where Do We Want to Be? A SMART objectives framework with real dental practice examples — from new patient targets to Google review counts to social media posting frequency — showing exactly what a vague objective looks like versus a measurable one.

Part 4 — Strategy: How Do We Get There? Two core differentiation strategies for Australian dental practices — competing on what makes you different, and niche focus on a specific patient segment. Includes a patient segment breakdown covering young families, working professionals, older adults, dental anxiety patients, cosmetic-motivated patients, and new residents.

Part 5 — Tactics: The Marketing Activities That Work Eight marketing tactics ranked in order of impact for most Australian dental practices:

Google Business Profile — the single most important marketing asset for any dental practice, with a complete optimisation checklist
Google Reviews — a systematic approach to building review count, including the exact script to use at check-out and how to set up automated review request SMS
Your Website — what a high-converting dental website must have in 2026, including mobile design, online booking, genuine team photos, and basic local SEO
Social Media — Instagram and Facebook strategy with a content type guide and posting frequency recommendations
Patient Referrals — why referred patients are the most valuable in your database and how to ask for referrals naturally and warmly
Email and SMS Marketing — a complete table of communication types, content, and frequency covering appointment reminders, post-appointment follow-up, recall, reactivation, newsletters, and seasonal campaigns
Community Marketing — local sponsorships, school partnerships, Dental Health Week, and corporate health partnerships
Paid Digital Advertising — Google Ads and Facebook/Instagram Ads, when to use them, and what to track

Part 6 — AHPRA Compliance: The Rules Every Dental Marketer Must Know The complete AHPRA advertising compliance section — covering all 6 core rules with real compliant and non-compliant examples for each, including the nuanced rules around before-and-after images, special offers, and the important distinction between having Google reviews and using them as advertising content.

Part 7 — Action Planning: Your 90-Day Marketing Plan A month-by-month action plan template across three phases:

Month 1 — Foundations: SWOT, Google Business Profile audit, website mobile check, review target-setting, and SMART objective assignment
Month 2 — Implementation: Systematic review requests, social media content planning, patient newsletter, blog publishing, GBP weekly posting, and lapsed patient reactivation
Month 3 — Review and Optimise: KPI review, patient satisfaction survey, new patient source analysis, social media performance review, and planning the next 90-day cycle

Part 8 — Control: Measuring What Matters A complete marketing KPI dashboard with benchmarks for 12 metrics — new patients per month, referral source breakdown, Google rating (target 4.7+), recall pre-booking rate (target 80%+), FTA rate (target below 5%), patient NPS (target above 50), Instagram engagement rate (target above 3%), and email newsletter open rate (target above 25%). Includes a monthly marketing review meeting agenda.

Who this is for:

Practice Managers who want a structured, evidence-based approach to marketing their practice
Practice Owners who want their PM to take ownership of the practice's marketing with a clear system and measurable targets
Dental practices that are spending money on marketing without a clear strategy or way to measure return
Any practice that wants to grow new patient numbers, improve Google visibility, and retain more existing patients

📄 Format: 15-page editable Microsoft Word document (.docx) — fully customisable with your practice name, PM name, and marketing year

⬇️ Instant digital download — available immediately after purchase

🦷 Built for Australian dental practices — AHPRA advertising compliant, Spam Act 2003 and Privacy Act 1988 aware

View full details

The most practical dental marketing guide I've found

I've read a lot of generic marketing content but this guide is specifically written for Australian dental practices. The section on Google My Business optimisation alone has made a measurable difference to our online visibility. The whole guide is practical, actionable, and written by someone who clearly understands how dental practices actually operate. Excellent.

Gave us a proper marketing strategy for the first time

We'd been doing bits and pieces of marketing with no real strategy. This guide helped us build a proper plan — identifying our target patients, choosing the right channels, setting a realistic budget, and measuring results. We're now running a much more focused marketing effort and seeing better results. Really valuable resource.

Finally understand where to focus our marketing budget

Before reading this guide, our marketing was scattered — a bit of Facebook, some letterbox drops, a Google ad here and there. This guide helped us understand which channels actually work for dental practices and why. We've since focused our budget on Google My Business and local SEO and the results have been significantly better than our previous approach.

Worth every cent for any practice owner

As a practice owner who doesn't have a marketing background, this guide was exactly what I needed. It explains the key concepts clearly, gives practical advice for each channel, and helps you prioritise where to focus your effort and budget. I've already implemented several of the recommendations and the results have been positive. Highly recommend.

Written for dental practices — not generic marketing advice

The thing that sets this guide apart from other marketing resources is that it's written specifically for dental practices. The examples are relevant, the channel recommendations make sense for our context, and the AHPRA compliance reminders throughout are genuinely useful. I've read a lot of marketing content and this is the most applicable to what we actually do.

1 2

Item added to your cart

Dental Practice Marketing Guide 2026

Dental Practice Marketing Guide 2026

Customer Reviews