{"product_id":"dental-practice-marketing-strategy-guide-2026-complete-framework-for-practice-managers","title":"Dental Practice Marketing Strategy Guide 2026","description":"\u003cp\u003eThe complete marketing strategy guide written specifically for Australian dental practice managers — covering everything from marketing foundations and budget frameworks through to AHPRA compliance, Google Ads, social media, and measuring ROI.\u003c\/p\u003e\n\u003cp\u003eMost dental marketing guides are written for agencies or business owners. This one is written for practice managers — the people who actually plan, coordinate, and measure marketing activity day to day. It gives you the knowledge, frameworks, and confidence to own marketing as a core management responsibility.\u003c\/p\u003e\n\u003cp\u003e✔ Fully editable Microsoft Word format\u003cbr\u003e✔ 2026-compliant — includes September 2025 AHPRA advertising updates\u003cbr\u003e✔ Instant digital download\u003cbr\u003e✔ Single-practice licence\u003cbr\u003e✔ 19 pages — complete A to Z marketing framework\u003c\/p\u003e\n\u003cp\u003eWhat's Included:\u003c\/p\u003e\n\u003cp\u003eSection 1 — Marketing Foundations\u003cbr\u003e• The Four Pillars of Dental Practice Marketing (Attract, Convert, Retain, Grow)\u003cbr\u003e• The Resolve Marketing Budget Framework — by practice stage\u003cbr\u003e• How to calculate your patient lifetime value and acquisition cost\u003cbr\u003e• Why most practices over-invest in new patients and under-invest in retention\u003c\/p\u003e\n\u003cp\u003eSection 2 — AHPRA Advertising Compliance\u003cbr\u003e• Your legal obligations as a healthcare advertiser\u003cbr\u003e• The 7 core AHPRA advertising rules every practice manager must know\u003cbr\u003e• What you CAN and CANNOT do in dental marketing (with examples)\u003cbr\u003e• The September 2025 update — prohibited cosmetic procedure brand names\u003cbr\u003e• AHPRA self-assessment checklist guidance\u003c\/p\u003e\n\u003cp\u003eSection 3 — The Four Marketing Channels Playbook\u003cbr\u003e• Internal Marketing — recall systems, referral programs, patient newsletters, health fund campaigns\u003cbr\u003e• Digital Marketing — Google Business Profile, practice website, Google Ads, social media\u003cbr\u003e• Platform-by-platform social media guide (Facebook, Instagram, Google Business Profile, email)\u003cbr\u003e• Google Ads best practice — keywords, budget, AHPRA-compliant ad copy\u003cbr\u003e• Community and external marketing\u003c\/p\u003e\n\u003cp\u003eSection 4 — Measuring What Matters\u003cbr\u003e• Which KPIs to track and how often\u003cbr\u003e• ADAAMA benchmarks for Australian dental practices\u003cbr\u003e• How to use the Resolve Marketing KPI Tracker and Campaign Planner\u003cbr\u003e\u003c\/p\u003e","brand":"Resolve Dental Consultancy","offers":[{"title":"Default Title","offer_id":53687235903852,"sku":null,"price":69.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/9657\/6876\/files\/product_photo_desk.png?v=1777692441","url":"https:\/\/www.resolvedentalconsultancy.com.au\/products\/dental-practice-marketing-strategy-guide-2026-complete-framework-for-practice-managers","provider":"Resolve Dental Consultancy","version":"1.0","type":"link"}