{"product_id":"dental-practice-marketing-guide-2026","title":"Dental Practice Marketing Guide 2026","description":"\u003cp\u003e\u003cspan\u003eThe Complete Marketing System for Australian Dental Practice Managers\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"my-[1px]\"\u003e\n\u003cdiv class=\"py-[3px] whitespace-pre-wrap u-break-words\"\u003eMost dental practices don't have a marketing problem. They have an execution problem. The strategy is obvious — attract new patients, retain existing ones, grow revenue. What is missing is a consistent, systematic approach to doing it.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"my-[1px]\"\u003e\n\u003cdiv class=\"py-[3px] whitespace-pre-wrap u-break-words\"\u003eThe \u003cstrong\u003eDental Practice Marketing Guide 2026\u003c\/strong\u003e is the complete marketing system for Australian dental Practice Managers — covering strategy, Google and reviews, social media, website optimisation, email and SMS, AHPRA compliance, and a 90-day action plan with a monthly KPI dashboard. Built on the SOSTAC framework, this guide takes you from an honest assessment of where your practice currently stands to a clear, measurable plan for where you want to be.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"my-[1px]\"\u003e\n\u003cdiv class=\"py-[3px] whitespace-pre-wrap u-break-words\"\u003e\u003cstrong\u003eThe guide is structured across 8 parts:\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"my-[1px]\"\u003e\n\u003cdiv class=\"py-[3px] whitespace-pre-wrap u-break-words\"\u003e\n\u003cstrong\u003ePart 1 — What Marketing Actually Is\u003c\/strong\u003e The SOSTAC framework explained — Situation, Objectives, Strategy, Tactics, Actions, and Control — and why most practices fail at marketing not because of strategy, but because of inconsistent execution.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"my-[1px]\"\u003e\n\u003cdiv class=\"py-[3px] whitespace-pre-wrap u-break-words\"\u003e\n\u003cstrong\u003ePart 2 — Situation Analysis: Where Are We Now?\u003c\/strong\u003e A structured practice assessment across three areas — business performance, financial performance, and marketing performance — with a ready-to-complete SWOT analysis template covering strengths, weaknesses, opportunities, and threats specific to Australian dental practices.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"my-[1px]\"\u003e\n\u003cdiv class=\"py-[3px] whitespace-pre-wrap u-break-words\"\u003e\n\u003cstrong\u003ePart 3 — Objectives: Where Do We Want to Be?\u003c\/strong\u003e A SMART objectives framework with real dental practice examples — from new patient targets to Google review counts to social media posting frequency — showing exactly what a vague objective looks like versus a measurable one.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"my-[1px]\"\u003e\n\u003cdiv class=\"py-[3px] whitespace-pre-wrap u-break-words\"\u003e\n\u003cstrong\u003ePart 4 — Strategy: How Do We Get There?\u003c\/strong\u003e Two core differentiation strategies for Australian dental practices — competing on what makes you different, and niche focus on a specific patient segment. Includes a patient segment breakdown covering young families, working professionals, older adults, dental anxiety patients, cosmetic-motivated patients, and new residents.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"my-[1px]\"\u003e\n\u003cdiv class=\"py-[3px] whitespace-pre-wrap u-break-words\"\u003e\n\u003cstrong\u003ePart 5 — Tactics: The Marketing Activities That Work\u003c\/strong\u003e Eight marketing tactics ranked in order of impact for most Australian dental practices:\u003c\/div\u003e\n\u003c\/div\u003e\n\u003col\u003e\n\u003cli class=\"u-break-words ps-[2px] hide-loading-dot\"\u003e\n\u003cstrong\u003eGoogle Business Profile\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— the single most important marketing asset for any dental practice, with a complete optimisation checklist\u003c\/li\u003e\n\u003cli class=\"u-break-words ps-[2px] hide-loading-dot\"\u003e\n\u003cstrong\u003eGoogle Reviews\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— a systematic approach to building review count, including the exact script to use at check-out and how to set up automated review request SMS\u003c\/li\u003e\n\u003cli class=\"u-break-words ps-[2px] hide-loading-dot\"\u003e\n\u003cstrong\u003eYour Website\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— what a high-converting dental website must have in 2026, including mobile design, online booking, genuine team photos, and basic local SEO\u003c\/li\u003e\n\u003cli class=\"u-break-words ps-[2px] hide-loading-dot\"\u003e\n\u003cstrong\u003eSocial Media\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Instagram and Facebook strategy with a content type guide and posting frequency recommendations\u003c\/li\u003e\n\u003cli class=\"u-break-words ps-[2px] hide-loading-dot\"\u003e\n\u003cstrong\u003ePatient Referrals\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— why referred patients are the most valuable in your database and how to ask for referrals naturally and warmly\u003c\/li\u003e\n\u003cli class=\"u-break-words ps-[2px] hide-loading-dot\"\u003e\n\u003cstrong\u003eEmail and SMS Marketing\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— a complete table of communication types, content, and frequency covering appointment reminders, post-appointment follow-up, recall, reactivation, newsletters, and seasonal campaigns\u003c\/li\u003e\n\u003cli class=\"u-break-words ps-[2px] hide-loading-dot\"\u003e\n\u003cstrong\u003eCommunity Marketing\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— local sponsorships, school partnerships, Dental Health Week, and corporate health partnerships\u003c\/li\u003e\n\u003cli class=\"u-break-words ps-[2px] hide-loading-dot\"\u003e\n\u003cstrong\u003ePaid Digital Advertising\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Google Ads and Facebook\/Instagram Ads, when to use them, and what to track\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv class=\"my-[1px]\"\u003e\n\u003cdiv class=\"py-[3px] whitespace-pre-wrap u-break-words\"\u003e\n\u003cstrong\u003ePart 6 — AHPRA Compliance: The Rules Every Dental Marketer Must Know\u003c\/strong\u003e The complete AHPRA advertising compliance section — covering all 6 core rules with real compliant and non-compliant examples for each, including the nuanced rules around before-and-after images, special offers, and the important distinction between having Google reviews and using them as advertising content.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"my-[1px]\"\u003e\n\u003cdiv class=\"py-[3px] whitespace-pre-wrap u-break-words\"\u003e\n\u003cstrong\u003ePart 7 — Action Planning: Your 90-Day Marketing Plan\u003c\/strong\u003e A month-by-month action plan template across three phases:\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli class=\"u-break-words ps-[2px] hide-loading-dot\"\u003e\n\u003cstrong\u003eMonth 1 — Foundations:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSWOT, Google Business Profile audit, website mobile check, review target-setting, and SMART objective assignment\u003c\/li\u003e\n\u003cli class=\"u-break-words ps-[2px] hide-loading-dot\"\u003e\n\u003cstrong\u003eMonth 2 — Implementation:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSystematic review requests, social media content planning, patient newsletter, blog publishing, GBP weekly posting, and lapsed patient reactivation\u003c\/li\u003e\n\u003cli class=\"u-break-words ps-[2px] hide-loading-dot\"\u003e\n\u003cstrong\u003eMonth 3 — Review and Optimise:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eKPI review, patient satisfaction survey, new patient source analysis, social media performance review, and planning the next 90-day cycle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"my-[1px]\"\u003e\n\u003cdiv class=\"py-[3px] whitespace-pre-wrap u-break-words\"\u003e\n\u003cstrong\u003ePart 8 — Control: Measuring What Matters\u003c\/strong\u003e A complete marketing KPI dashboard with benchmarks for 12 metrics — new patients per month, referral source breakdown, Google rating (target 4.7+), recall pre-booking rate (target 80%+), FTA rate (target below 5%), patient NPS (target above 50), Instagram engagement rate (target above 3%), and email newsletter open rate (target above 25%). Includes a monthly marketing review meeting agenda.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"my-[1px]\"\u003e\n\u003cdiv class=\"py-[3px] whitespace-pre-wrap u-break-words\"\u003e\u003cstrong\u003eWho this is for:\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli class=\"u-break-words ps-[2px] hide-loading-dot\"\u003ePractice Managers who want a structured, evidence-based approach to marketing their practice\u003c\/li\u003e\n\u003cli class=\"u-break-words ps-[2px] hide-loading-dot\"\u003ePractice Owners who want their PM to take ownership of the practice's marketing with a clear system and measurable targets\u003c\/li\u003e\n\u003cli class=\"u-break-words ps-[2px] hide-loading-dot\"\u003eDental practices that are spending money on marketing without a clear strategy or way to measure return\u003c\/li\u003e\n\u003cli class=\"u-break-words ps-[2px] hide-loading-dot\"\u003eAny practice that wants to grow new patient numbers, improve Google visibility, and retain more existing patients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"my-[1px]\"\u003e\n\u003cdiv class=\"py-[3px] whitespace-pre-wrap u-break-words\"\u003e📄 \u003cstrong\u003eFormat:\u003c\/strong\u003e 15-page editable Microsoft Word document (.docx) — fully customisable with your practice name, PM name, and marketing year\u003c\/div\u003e\n\u003cdiv class=\"py-[3px] whitespace-pre-wrap u-break-words\"\u003e⬇️ \u003cstrong\u003eInstant digital download\u003c\/strong\u003e — available immediately after purchase\u003c\/div\u003e\n\u003cdiv class=\"py-[3px] whitespace-pre-wrap u-break-words\"\u003e🦷 \u003cstrong\u003eBuilt for Australian dental practices\u003c\/strong\u003e — AHPRA advertising compliant, Spam Act 2003 and Privacy Act 1988 aware\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Resolve Dental Consultancy","offers":[{"title":"Default Title","offer_id":53788985065836,"sku":null,"price":79.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/9657\/6876\/files\/lifestyle_team_training_session.jpg?v=1778745275","url":"https:\/\/www.resolvedentalconsultancy.com.au\/products\/dental-practice-marketing-guide-2026","provider":"Resolve Dental Consultancy","version":"1.0","type":"link"}